Understanding renters’ priorities is critical in today’s competitive rental market, where comfort, practicality, and pet-friendliness often outweigh luxury. Here’s an inside look at what renters are truly searching for in 2024 and how using strategic keywords can make your listing shine.
1. Newer Homes & Brand-New Construction
Newer homes and brand-new construction rentals attract renters seeking a fresh, modern living space with the added peace of mind that comes from updated systems and appliances. These properties often feature open layouts, contemporary finishes, energy-efficient materials, and modern amenities, making them especially appealing to those who prioritize a hassle-free, stylish home. Additionally, the lower maintenance needs of new construction can be a big plus, offering tenants a smooth living experience without the usual wear-and-tear concerns.
Including keywords like “brand-new construction,” “modern design,” “energy-efficient,” and “low maintenance” in listings can make the property stand out to tenants looking for the latest in comfortable and convenient living.
Keywords to Use: “brand-new construction,” “modern amenities,” “energy-efficient,” “low maintenance”
2. Functional Upgrades Over Luxury
When it comes to property upgrades, renters favor useful improvements that enhance their daily lives over luxury remodels. They’re drawn to practical enhancements in spaces they use most, such as kitchens and storage areas. Energy-efficient features are also desirable, as they can help lower utility costs and appeal to environmentally conscious renters.
For property owners, investing in functional upgrades that improve a property’s livability pays off. Tenants are likely to appreciate these thoughtful additions, making them more likely to extend their lease. Highlighting these upgrades with phrases like “modern kitchen,” “energy-efficient,” or “plenty of storage” can make a listing more attractive.
Keywords to Use: “modern kitchen,” “energy-efficient,” “ample storage”
3. Unique Spaces Add Appeal
In today’s market, unconventional spaces can distinguish a rental property and make it a preferred choice. Features like sunrooms, roof decks, or specialized areas such as workshops and garden-friendly zones are highly appealing to renters. A third of renters showed interest in sunrooms or rooftop areas, while another 15% appreciated extra space dedicated to hobbies or crafts.
Property owners who creatively utilize these additional spaces can attract renters looking for a unique living experience. Adding keywords like “sunroom,” “roof deck,” or “creative space” can help catch the eye of renters who value versatility and personality in their home.
Keywords to Use: “sunroom,” “roof deck,” “creative space”
4. Pet-Friendly Policies Are a Big Deciding Factor
For many renters, pet-friendly accommodations are non-negotiable. Over 68% of renters have pets, and for a significant number, pet policies are a decisive factor when choosing a rental. Interestingly, 13% of renters cited better pet accommodations as their primary reason for choosing a single-family home over an apartment, which surpassed even family growth as a reason.
Clear, pet-friendly policies, along with pet-specific amenities, make properties significantly more appealing to this group. Listing pet-focused details, like a fenced yard or nearby pet parks, can also help. Using keywords like “pet-friendly,” “pet policy,” and “fenced yard” signals to pet owners that the property is well-suited to their needs.
Keywords to Use: “pet-friendly,” “pet policy,” “fenced yard”
5. Flexibility for Future Homeowners
Though satisfied with renting, over half of renters still aspire to buy a home someday. This creates an opportunity for property owners to cater to renters who want flexibility as they work toward future homeownership. Offering month-to-month or shorter lease terms appeals to those who want to keep their options open, as it allows them to explore their future buying options without committing long-term.
Including terms like “flexible lease” or “short-term lease options” in listings may attract renters who value the ease and flexibility that renting provides.
Keywords to Use: “flexible lease,” “month-to-month,” “short-term lease”
Crafting Listings That Capture Attention
The right keywords can make all the difference in grabbing a renter’s attention. Analysis of rental listings reveals which words consistently stand out to tenants browsing for a new home:
- Key Features & Amenities: Renters value outdoor spaces like patios and garages as well as practical interior features like in-unit washers and dryers, stainless steel appliances, and ample storage. Highlighting these features in listings suggests a combination of comfort and functionality.
- Popular Adjectives: Descriptors like “spacious,” “new,” and “large” grab attention. By emphasizing roominess and modern amenities, listings can appeal to tenants looking for a property that supports both comfort and growth.
- Trending Terms: Given the increase in pet ownership, pet-friendly keywords like “pet-friendly,” “pet rent,” and “breed restrictions” have become essential in listings. Additionally, terms like “maintenance included” signal that a property offers convenience, an attractive quality for busy tenants.
Using these keywords in your listing can ensure it appeals to the priorities of today’s renters and stands out in a crowded market.
Final Thoughts: Meeting Renters’ True Needs
The priorities of modern renters center around practicality, flexibility, and comfort. By offering functional upgrades, pet-friendly spaces, and flexible lease terms, property owners can better meet these needs, helping to attract quality tenants and ensure long-term satisfaction. With the right features and well-chosen keywords, your listing can draw attention and inspire potential tenants to imagine themselves at home in your property.